Summer reads packed full of magic

23rd July 2019

Take a Harry Potter on holiday.

Did you know there is such a thing as a beach library? They are great for picking up books, but take a lot of effort to run – our readers will know that the easiest way to access a library by the sea is via a digital reading device. And of course, we’re encouraging our customers to take a little magic away with them this summer.

Whether you’re listening to the audiobooks on a plane or in the comfort of your car, reading one of our eBooks in the cabin of a ferry or by the pool, the Harry Potter stories are the ultimate holiday (and travel) companion.

The Harry Potter series is central to a lot of summer reading and listening campaigns.

Here’s some of the activity our partners have been up to:

  • Audible France and Italy posted about the stories across their social media channels: https://www.instagram.com/p/BzsUnrPnfhb/
  • … as did Nextory on their Swedish and Finnish social media accounts.
  • Audioteka ran a digital campaign across social and on their German site.
  • You might also be able to spot the Harry Potter audiobooks on billboard adverts in Sweden and France, and in TV adverts in Italy, the Netherlands, Finland, Sweden, Canada and the UK this summer.

The summer is a big time for reading in the Wizarding World and 31 July is also Harry Potter’s birthday – so why not (re)visit it while the sun’s shining?!

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