Uncovering the Magic behind Pottermore’s new digital book covers

16th August 2022

A new roundtable video dives into the process behind creating our brand-new set of covers.  

At the end of May, the eBook and audio editions of Harry Potter got a fresh new look. Featuring iconic characters and beloved moments from the stories, the dynamic artwork was created with a new generation of readers and listeners in mind.  

The covers were unveiled in a landmark year for Pottermore Publishing, with 2022 marking 10 years since the company was founded and 25 years since the publication of the first Harry Potter story in the UK . They not only celebrate the extraordinary, global, impact Harry Potter has had but welcome those who are yet to discover the wonders of the wizarding world.  

Fans have been delighted with the new representations of their favourite stories, taking to social media to share their thoughts. The original Wizarding WorldTM post amassed nearly 200,000 likes and 528 comments on Instagram, as well as over 2k likes on Twitter. One excited fan wrote ‘Every time I see a wizarding world art cover, I want to live in this universe. Everything is so beautiful’. 

But where do you even start when creating a new digital identity for a beloved franchise? In a roundtable video series called ‘Uncovering the Magic’, now available on Wizarding World’s YouTube channel, fans are invited to delve deeper into the artistic process. The video shows some of the creative team from Pottermore Publishing, The Blair Partnership and agency Studio La Plage, sitting down to dissect the giant task of bringing the best-selling stories to life, the inspiration behind key decisions and even letting viewers in on some easter eggs that snuck onto the final covers! 

It was also featured as The Drum’s Ad of the Day on 10th August 2022, where the digital covers were praised for giving a ‘modern take’ on iconic moments from the Harry Potter series. 

Fans both old and new can now enjoy the beautiful covers on their devices, and dive back into the adventures of the golden trio from the very beginning. 

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