Introducing our New Character Animations

2nd February 2024

Newly designed character artwork helping Pottermore Publishing and our partners share the magic of the Harry Potter stories.  

From the beginning of 2023, Pottermore Publishing worked closely with design agency, Studio La Plage, to animate a suite of select character illustrations. We were keen to bring to life key moments from the fiction, incorporating some iconic quotes alongside the animations. These beautiful assets make characters the focus, with an emphasis on movement, facial expression, and storytelling.  

These images add to our ever-growing bank of marketing resources which aim to give our partners the most compelling assets to share the magic of our books and help further establish our identity as a digital first publisher. Throughout the year, these new animations have been used to celebrate character birthdays and tentpole moments, largely through retailers’ social media channels. They’ve been shared globally, just a few examples include Audible Germany helping us celebrate loveable Luna Lovegood’s birthday on February 13th, Storytel Poland celebrating Hermione Granger’s birthday on September 19th and our partners in China, Ximalaya and Dedao who shared an animated post on July 31st for the Boy Who Lived.  

We now have a suite of ten-character assets, each with their own individual charm, we can’t wait to see how they will be used in the coming years.  

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