Pottermore Publishing celebrates Back to Hogwarts with the Hogwarts Library books.
On 1st September every year, fans around the world celebrate the day young witches and wizards board the Hogwarts Express and head off for a year of weird and wonderful lessons, delicious feasts in the Great Hall and, of course, adventure. We’d love to explore every nook and cranny of the Hogwarts castle, but this year we’re celebrating the room with more books than you could shake a wand at – the Hogwarts library.
Whilst Harry, Ron and Hermione each had a very different approach to tackling the tens of thousands of books…
‘Hermione took out a list of subjects and titles she had decided to search while Ron strode off down a row of books and started pulling them off the shelves at random. Harry wandered over to the Restricted Section.’ Chapter 12, The Mirror of Erised – Harry Potter and the Philosopher’s/Sorcerer’s Stone
…Pottermore Publishing are focussing on just three. Written by J.K. Rowling, and appearing in the Harry Potter stories themselves, the trio of Hogwarts Library books have always made a wonderful addition to a fan’s reading or listening journey.
Fantastic Beasts and Where to Find Them, by world-famous magizoologist Newt Scamander, has been a set textbook at Hogwarts School of Witchcraft and Wizardry since its publication, and is both a fun and fascinating guide to magical creatures and an indispensable introduction to the beasts of the wizarding world.
Quidditch Through the Ages is a comprehensive guide to the wizarding world’s favourite sport, which a nervous Hermione borrowed prior to her first flying lesson, later lending it to Harry himself. Whether you’re a seasoned fan or a complete newcomer, you’ll be in good company when you pick up this Hogwarts Library book.
Lastly, The Tales of Beedle the Bard is a collection of popular fairy tales written for young witches and wizards, as familiar to Hogwarts students as ‘Sleeping Beauty’ and ‘Cinderella’ are to us. The final story in this collection, The Tale of the Three Brothers, is particularly enlightening for fans who know anything of the Deathly Hallows.
Pottermore Publishing have created an enchanting campaign centred around these incredible books. Sally Mortemore (who played Madam Pince, the Hogwarts Librarian in the Harry Potter films) voices a beautiful video where each unique title is brought to life, and the threads that tie all three to the Harry Potter series are illuminated through both audio and visual cues.
Eagle-eyed fans of the eBook and audiobook covers by graphic artist Olly Moss will notice the use of brushstrokes and focal objects reminiscent of the Harry Potter series design threaded throughout the campaign creative. With an array of videos, and a toolkit with subtly animated variations, there are plenty of ways to celebrate these titles any time you fancy a trip to the library.
5th January 2017