Harry Potter 1-3 released on 16th March, with books 4-7 coming to the platform later in the year.
We’re delighted to share that Harry Potter and The Philosopher’s Stone, The Chamber of Secrets and The Prisoner of Azkaban are now available with Lunii, a French children’s audio platform. Readers can now dive into the magic and join Harry, Ron and Hermione during their first three years at Hogwarts.
The audiobooks are available on Lunii’s FLAM, a non-touch colour screen device for children aged 7+, which aims to strengthen critical thinking and unleash creativity. We worked closely with Lunii to create enriching interactions for readers as they embark on their audio adventure. These include enchanting digital character cards and profiles; alongside an inventory of potions and spells you can unlock as you listen.
To celebrate the release of the titles, Lunii launched a comprehensive marketing campaign. Featuring many influencer activations, digital advertising in shopping malls across key cities in France, spots on major TV streaming platforms such as TF1 and Prime Video, and even a dedicated Harry Potter landing page on their website. And for two lucky fans, who were within the first five hundred people to buy a Harry Potter book or pack on Lunii.com, a visit to the Warner Bros. Studio Tour London – The Making of Harry Potter is up for grabs!
Press play below to catch a glimpse of the bespoke character profiles on the FLAM device in a video advert Lunii created to mark the launch moment…
We are thrilled to offer French listeners this exciting opportunity to discover the Harry Potter books anew with Lunii and also hope to captivate a whole new generation who will be listening for the first time. Harry Potter books 4 and 5 will be released together and books 6 and 7 together, later in the year.
