Inspired by Harry Potter and The Chamber of Secrets, we brought the Gryffindor boys’ dormitory to life in a brand-new illustration to celebrate Christmas 2025.
Whilst much of the Harry Potter™ stories centre on adventure and mystery, Christmas consistently marks a moment across all seven books where the characters come together. From Harry’s first truly ‘happy’ Christmas at Hogwarts to the celebrations he shares with the Weasleys at the Burrow.
For our Christmas campaign, we wanted to capture that same feeling of togetherness. Inspired directly by the books, our new hero illustration depicts the Christmas morning scene from Harry Potter and the Chamber of Secrets, when Hermione bursts into the boys’ dormitory to wake up Harry and Ron. The artwork evokes a feeling of cosiness and festive spirit, inviting readers to step straight into the moment, illustrated by the creative team over at design agency, Studio La Plage. Play the audio clip below to dive into the moment:
With the room adorned with tinsel and enchanted fairies on the Christmas tree, the Gryffindor dormitory is brought to life for the season, perfectly echoing the feel of a traditional British Christmas from the stories. Look closely and you might even spot Scabbers by Ron’s side… or Harry’s initials engraved on his trunk.
Our assets were deployed across eighteen retail and library partner channels, encouraging readers and listeners around the world to spend Christmas with their favourite characters. This made 2025 our biggest year of partner participation in a Christmas campaign to date.
It was wonderful to add a touch of magic to the festive season and with Hogwarts House Pride kicking off in March we are sure that 2026 is bound to be another spellbinding adventure!
