The evolution of Pottermore Publishing can be tracked back to April 2012 with the launch of Pottermore.com. The website was a unique digital offering and hugely popular amongst fans. It was comprised of immersive experiences and a reading companion to the Harry Potter series and its innovative approach to digital publishing was further extended by the inclusion of an e-Commerce offering; the Pottermore Shop gave consumers a place to buy the Harry Potter eBooks and digital audiobooks (DAB) directly and for the first time.