By early 2013, the success of Pottermore.com was clear. With over 8 million registered users, 30 billion page views and over 100 million games played. Alongside this, even in the early days of digital publishing, the Pottermore Shop continued to flourish.
The first of the Fantastic Beasts films were formally announced as projects in the autumn of 2013.
Much to fans’ delight, in December 2013, the Guardian reported that a play based on Harry’s life would be coming to the stage, this theatrical production became Harry Potter and the Cursed Child.